We were recently asked to combine a 360-degree view of inside each car in the Vauxhall range with the ability to take a 360-degree walk around the outside too - all brought together to create one easy-to-use virtual tour. Clever stuff and definitely one of our most ambitious projects to date.
To give you an idea of the scale of the project it involved taking over 4,000 photographs over 2 days of shooting, not an easy task cramped inside a car. Then followed hours and hours of 'the clever bit' back at the office to create the end result. It really tested our virtual tour and programming metal, but I'm sure you'll agree the end result is stunning, and highly effective. Here's one of the final tours, this one of the Vauxhall Grand Zafira - view by either clicking here or on the post image below:
360 virtual tour of the Vauxhall Grand Zafira
We were asked to create 14 tours in total - one for each car in the Vauxhall range. Each complete tour is made up of 250 individual photographs, shot in RAW format and using High Dynamic Range photography techniques. In total this comprised a whopping 100 gigabytes of photos! There really was no room for error - the slightest movement of our panoramic camera set-up would have resulted in a misaligned virtual tour scene. As with all our work, note that we also removed all of our camera gear, tripod, and shadows out of each scene.
The client wanted a 360-degree view of both the inside of each car combined with the ability to take a 360-degree walk around the outside too - all combined into one easy-to-use virtual tour. So next came the clever part, combining these two separate views together with an intuitive and interactive Graphic User Interface (GUI), all based around the clients logo and colour sway. The GUI we designed also incorporates social media channel buttons, news and a latest offers drop down menu. We were also asked to incorporate 'pop up' still images of the boot spaces of the cars, and 'pop out' YouTube video content of each car.
The project included creating a tour for a classic 1977 Vauxhall Viva in retro 'Amber Gold' that Perry's auctioned off on eBay in January 2014 for charity - raising a whopping £7189! Check out this tour by clicking here, or on the image below:
360 virtual tour of a Vauxhall classic!
To view the complete Vauxhall range of 360imagery virtual tours click here. The client was delighted with the end result and what better marketing material than the true 360 x 180 degree panorama experience of a 360imagery virtual tour, that puts the viewer in the driving seat?
All of our work is published in Flash and HTML5 to work on PCs, Apple handheld devices & the majority of Android devices.
All of our work is designed to the exact brief of the client and because we do every element ourselves, we can incorporate just about anything you want into a tour. In over 7 years of trading, we have created in the region of 1,000 commissioned 360 virtual tours and so have a wealth of experience & ideas to help you with your own project.
360imagery are one of the leading virtual tour companies in the UK, with bespoke work our speciality. We'd love to hear from you and chat about thoughts you may have for your own project. Just give us a call on 0845 8726442 or visit us at www.360imagery.co.uk.